Formula E Racing

FIA Formula E Championship

For the FIA Formula E Championship, we designed a presentation studio built to bring the speed and glamour of raceday somewhere guests could properly relax and take it in. Warm timber panelling and low, sculptural seating in purple and teal give the space a lounge feel more at home in a members' club than a paddock, while a glowing white pathway cuts straight through it, echoing the pace of the track outside.

A show car sits centre stage as the room's focal point, catching the light beneath sweeping arcs of neon that curve overhead like a piece of circuit design brought indoors. Beyond it, a screen wall keeps guests connected to the live race action, framed by bold branding, so hospitality and race day never feel far apart. Glimpses of greenery through the openings soften the high-tech palette, keeping the space feeling grounded even as everything else about it leans futuristic.

It's a design built to give Formula E's guests a space as considered and forward-facing as the sport itself, somewhere that captures the thrill of racing without needing to raise its voice to do it.