Battle In The Box

Battle In The Box

Battle In The Box is a Korean reality gameshow with a brilliantly simple, high-stakes premise, and we designed the
standalone box at the heart of it: a self-contained living space where celebrity contestants move in together for a full
24 hours. Down the middle runs a dividing wall, splitting two teams into their own halves of the same tight,
unforgiving space.

The games themselves are simple and fun, playful parlour challenges rather than physical feats, but the design does
the real damage. Every game won pushes that wall a little closer to the losing team, shrinking their living space bit
by bit. What starts as a perfectly comfortable room slowly becomes cramped, then squeezed, then almost unliveable,
all while the two teams share the same four walls.

It's a set built to turn the format's premise into something you can watch unfold in real time, comfort and space as
the prize, and the box itself as the scoreboard. We loved the challenge of designing something so simple on the
surface that does so much of the storytelling on its own.